by Mongezi Mtati | Oct 1, 2020 | In The News, Influencer, Marketing, Social Media, The Lead Creatve
The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world. Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode of The...
by Mongezi Mtati | Sep 25, 2020 | Advertising, Data and research, In The News, Social Media, The Lead Creatve
The best client and agency partnerships lead to the most inspired brand communication work, which also helps brands to win the hearts and minds of more consumers. This is what award-winning work that shows the greatest ROI is made of, along with strong customer...
by Mongezi Mtati | Sep 17, 2020 | Advertising, In The News, Marketing, The Lead Creatve
Some advertising work adds to the noise and interrupts people while other concepts resonate and change minds, Founder and Executive Creative Director of the Make Beautiful Agency, Zwelakhe ‘Zee’ Tshabangu tells us why this is. Their work ethos at Make Beautiful...
by Mongezi Mtati | Sep 10, 2020 | Advertising, Brand Communication, In The News, Marketing, The Lead Creatve
Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity across brands...
by Mongezi Mtati | Sep 3, 2020 | Advertising, In The News, Marketing, The Lead Creatve
In this episode with Senior Marketing and Communications Strategist, Tumi Rabanye, we spoke about the role of communications and brand strategy in a time when disruption is the norm. She talks about the importance of interpreting customer data in a useful way, in a...
by Mongezi Mtati | Aug 27, 2020 | In The News, The Lead Creatve
WordStart in collaboration with iAfrikan have today launched a podcast that celebrates and highlights some of the most dynamic minds in the creative industries, aptly called The Lead Creative. This podcast is part of a platform that aims to showcase Africa’s top...
