by Mongezi Mtati | Dec 9, 2019 | Data and research, In The News, Influencer, Social Media, Twitter
Social media is filled with opinions and debate around countless issues. As a result, Black Twitter in South Africa has become one of the most influential communities whose impact has the power to sway public opinion across the social web. Join the conversation, share...
by Mongezi Mtati | Jan 10, 2019 | Data and research, Facebook, Influencer, Social Media, Twitter
In the perfect world most brands and entrepreneurs start planning long before the beginning of the year, with the start of each year mostly set aside for some tweaks and updates. Digital marketing, social media and the odd social media crisis tend to trip even the...
by Mongezi Mtati | Dec 4, 2017 | Data and research, Facebook, Influencer, Social Media, Twitter
As ANC presidency campaigns began to intensify in June 2017, they illustrate a lack of cohesion and focus to the party’s public narrative. Social media, and digital news research on the party, reveals a heady mix of messages that on one hand speak to ‘business as...
by Mongezi Mtati | Oct 25, 2017 | Data and research, Influencer, Social Media
As the ANC presidency campaigns intensify, often marred by scandals, violence at the Eastern Cape Electoral Conference, renewed calls for President Jacob Zuma to step down by some corners of society and opposition parties. The question of succession is a pressing one,...
by Mongezi Mtati | Jun 2, 2014 | Facebook, Influencer, Social Community, Word Of Mouth
Clients often ask us whether to go with Google Plus, Google Adwords or Facebook. Facebook is still more useful in many ways – in South Africa – and reaching out to a brand evangelist or influencer communities requires a holistic strategy that surpasses...
by Mongezi Mtati | Mar 18, 2014 | Early Adopter, In The News, Influencer, Social Community, Word Of Mouth
Yesterday saw the official public launch of IceBreaker, a platform that lets you connect with new people who want to meet online and extend that to in-person connections. In most instances, the social platforms that you use reward you with more connections and the...
