by Mongezi Mtati | Jan 14, 2021 | Marketing, Social Media
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower...
by Mongezi Mtati | Oct 23, 2020 | Advertising, Data and research, In The News, Marketing, The Lead Creatve
Creating brand stories and content that resonates with communities require many different perspectives, where harnessing a creative process can lead to concepts that win minds and hearts. In this episode of The Lead Creative we are joined by the former...
by Mongezi Mtati | Oct 1, 2020 | In The News, Influencer, Marketing, Social Media, The Lead Creatve
The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world. Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode of The...
by Mongezi Mtati | Sep 25, 2020 | Advertising, Data and research, In The News, Social Media, The Lead Creatve
The best client and agency partnerships lead to the most inspired brand communication work, which also helps brands to win the hearts and minds of more consumers. This is what award-winning work that shows the greatest ROI is made of, along with strong customer...
by Mongezi Mtati | May 26, 2020 | Data and research, In The News, Social Media
A recent report by LinkedIn shows increased engagement from users on coronavirus related content, which is a massive change in engagement trends across a three-month period. The report draws its insights and user statistics from January, February and March 2020....
by Mongezi Mtati | Jan 15, 2020 | Data and research, In The News, Social Media
Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience, which in turn means companies and brands pay more for that space and the smart ones are changing their strategies. Content...
