by Mongezi Mtati | May 26, 2020 | Data and research, In The News, Social Media
A recent report by LinkedIn shows increased engagement from users on coronavirus related content, which is a massive change in engagement trends across a three-month period. The report draws its insights and user statistics from January, February and March 2020....
by Mongezi Mtati | Jan 15, 2020 | Data and research, In The News, Social Media
Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience, which in turn means companies and brands pay more for that space and the smart ones are changing their strategies. Content...
by Mongezi Mtati | Dec 9, 2019 | Data and research, In The News, Influencer, Social Media, Twitter
Social media is filled with opinions and debate around countless issues. As a result, Black Twitter in South Africa has become one of the most influential communities whose impact has the power to sway public opinion across the social web. Join the conversation, share...
by Mongezi Mtati | Mar 18, 2014 | Early Adopter, In The News, Influencer, Social Community, Word Of Mouth
Yesterday saw the official public launch of IceBreaker, a platform that lets you connect with new people who want to meet online and extend that to in-person connections. In most instances, the social platforms that you use reward you with more connections and the...
by Mongezi Mtati | Aug 15, 2013 | Early Adopter, Event, In The News, Influencer, Uncategorized, Word Of Mouth
The conversations people have on social networks entice brands to want to be part of that space. Companies spend hours and put financial resources into getting talked about by influencers, where the brands may potentially end up on the Top 100 lists of different...
by Mongezi Mtati | Jun 11, 2013 | In The News, Influencer
On 29 May, we were invited by KayaFM to talk about what we do and how we get the word started for brands. They had seen this feature on Entrepreneur Magazine. Stevie B, the KayaFM host of KayaFM Bizz, asked our MD, Mongezi Mtati about: Our marketing model and the...
