Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity across brands and the agencies they work with.

Partly citing the Clicks issue, SJ says some of the issues stem from the fact the people brands want to speak to are not represented in the spaces where ideas are generated. Talking about representation and its significance, she points out that in some instances brands have men thinking around and writing copy for women’s products. The same diversity and inclusivity issues apply across race and many other factors. 

Sarah-Jane Boden Founder of SoulProviders Collective
Sarah-Jane Boden Founder of SoulProviders Collective

As a former judge at the PRISM Awards and a judge at the Loeries Awards, SJ notes that there have been strides made towards diversity and transformation within the Loeries in 2020. According to SJ, under the leadership of new CEO, Preetesh Sewraj, the Loeries brand has been taken on a fresh course in line with greater inclusion and representation. This is a positive and encouraging sign as more local agencies grow and change takes effect.

In this episode Sarah-Jane SJ Boden talks about what drives transformation, diversity and representation from brands to agencies, which leads to future-thinking work that reaches out to the majority of South Africans. She shares insights that will help to grow inclusive creative teams and enable brands to have meaningful connections with people.

Listen to the episode with Sarah-Jane ‘SJ’ Boden

About The Lead Creative Podcast

The Lead Creative podcast hosts a series of conversations with great minds in the creative, marketing, and communication industries. These are some of the creative and dynamic people behind some of the leading brands, businesses, organizations, and top ideas that we all love.

Hosted and conceptualized by WordStart MD, Mongezi Mtati, the podcast shares insights, analysis, trends and strategic intelligence.

This podcast is produced, distributed and also available on iAfrikan Radio.

Podcast notes

LinkedIn: Sarah-Jane Boden

Twitter: Mongezi

LinkedIn: Mongezi Mtati