WordStart in collaboration with iAfrikan have today launched a podcast that celebrates and highlights some of the most dynamic minds in the creative industries, aptly called The Lead Creative. This podcast is part of a platform that aims to showcase Africa’s top creative thinkers in brands, agencies and those who fly solo.

About The Lead Creative Podcast

The Lead Creative podcast hosts a series of conversations with great minds in the creative, marketing, and communication industries. These are some of the creative and dynamic people behind some of the leading brands, businesses, organizations, and top ideas that we all love.

Hosted and conceptualized by WordStart MD, Mongezi Mtati, the podcast shares insights, analysis, trends and strategic intelligence.

This podcast is produced, distributed and also available on iAfrikan Radio.

Episode 1 features Lebogang Mukansi on Growth Hacking

In this episode of The Lead Creative podcast, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking.

Lebogang mentions brands that have utilized growth hacking for the benefit of customers across the African continent. Some of his examples include Capitec, Safaricom, Equity Bank, and others.

Lebogang Mukansi talks about the value Growth Hacking in Marketing and Advertising
Lebogang Mukansi talks about the value Growth Hacking in Marketing and Advertising

Our conversation goes into how different growth hacking is from advertising and brand communication strategy where it sometimes requires changes in the product.

Business is about serving people, providing value to customers, and creating products that matter.

Podcast notes

Click here to follow Lebogang Mukansi on LinkedIn for his latest insights and creative work.

Follow our MD and host of the podcast on Twitter: @Mongezi

Follow The Lead Creative on:

Twitter @CreativesLead

Or The Lead Creative on Facebook

Please subscribe wherever you listen to your podcasts and let us know who we should look out for as possible guests.