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In this episode of The Lead Creative podcast, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking.
A recent report by LinkedIn shows increased engagement by users on coronavirus related content, which is a massive change in engagement trends across a three-month period.
Social media and digital marketing trends that will influence brand communication strategy in 2020 and beyond.
Join The Conversation: Participate in a Trail-Blazing Study on Black Twitter in South Africa and get early access to the Insights Summary
Social media is filled with opinions and debate around countless issues. As a result, Black Twitter in South Africa has become one of the most influential communities whose impact has the power to sway public opinion across the social web. Join the conversation, share...
Digital marketing, social media and the odd social media crisis tend to trip even the most strategically insightful among us. Keep the strategy document constantly updated with some of these hacks and trends.
Mark Zuckerberg on Friday the 12th announced changes that are coming to the Facebook algorithm, which will once again change what users see and engage from a content perspective. In a nutshell, non-advertising brand content will get even less visibility and people will get to see more content from friends and family. If you thought Facebook was throttling what your community sees as a brand, this change will only tighten that squeeze and ensure that you promote content to gain visibility.
As the December conference draws closer, coverage of the ANC, and its presidential candidates, is noticeably increasing on social media, making for some interesting social media date observations. There is a distinct lack of active communication between the party and the general public, and looking at conversation peaks in October – in particular the recent cabinet reshuffle that saw the SACP’s Blade Nzimande’s removal as Higher Education Minister – one wonders if this could perhaps be one of the key turning points in the ongoing race for the top party seat.
WordStart, in collaboration with Crimson Hexagon, have investigated, tracked and analysed the social media conversations, the sentiment and public social media perceptions, as they relate to these two events. This specific analysis forms part of a larger piece of social media research that will investigate the race to ANC presidency that will be decided at the electoral conference due to take place in December this year.
Clients often ask us whether to go with Google Plus, Google Adwords or Facebook. Facebook is still more useful in many ways - in South Africa - and reaching out to a brand evangelist or influencer communities requires a holistic strategy that surpasses platforms. To...