News and Updates
Stay informed with our latest updates, research and media coverage.
The Lead Creative: Sarah-Jane Boden on Clicks and the importance of diversity in the Creative Industry
Founder of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about Clicks and strides that the creative industry has made in South Africa.
The Lead Creative: Tumi Rabanye on brand and creative strategy in times of endless disruption
In this episode, with Tumi Rabanye, we spoke about the role of communications and brand strategy in a time of endless disruption.
Launch of The Lead Creative podcast with Lebogang Mukansi
In this episode of The Lead Creative podcast, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking.
LinkedIn marketing insights report shows increased engagement on coronavirus content
A recent report by LinkedIn shows increased engagement by users on coronavirus related content, which is a massive change in engagement trends across a three-month period.
Digital content creation trends for smart brands to build on in 2020 and beyond – #BizTrends2020
Social media and digital marketing trends that will influence brand communication strategy in 2020 and beyond.
Join The Conversation: Participate in a Trail-Blazing Study on Black Twitter in South Africa and get early access to the Insights Summary
Social media is filled with opinions and debate around countless issues. As a result, Black Twitter in South Africa has become one of the most influential communities whose impact has the power to sway public opinion across the social web. Join the conversation, share...
5 Digital trends and hacks for brands and entrepreneurs to use in 2019
Digital marketing, social media and the odd social media crisis tend to trip even the most strategically insightful among us. Keep the strategy document constantly updated with some of these hacks and trends.
5 Ways brands can tap into influencers with Facebook news feed changes
Mark Zuckerberg on Friday the 12th announced changes that are coming to the Facebook algorithm, which will once again change what users see and engage from a content perspective. In a nutshell, non-advertising brand content will get even less visibility and people will get to see more content from friends and family. If you thought Facebook was throttling what your community sees as a brand, this change will only tighten that squeeze and ensure that you promote content to gain visibility.
Social Media Race to the ANC Presidency: Campaigns intensify in the midst of a mixed narrative
As ANC presidency campaigns began to intensify in June 2017, they illustrate a lack of cohesion and focus to the party’s public narrative. Social media, and digital news research on the party, reveals a heady mix of messages that on one hand speak to ‘business as usual’ and party unity, with no specific contestation of the top seat, while the other reveals open competition and divisiveness among the candidates, and the provinces.
Social Media Race to the ANC Presidency: Top content and the cabinet reshuffle
As the December conference draws closer, coverage of the ANC, and its presidential candidates, is noticeably increasing on social media, making for some interesting social media date observations. There is a distinct lack of active communication between the party and the general public, and looking at conversation peaks in October – in particular the recent cabinet reshuffle that saw the SACP’s Blade Nzimande’s removal as Higher Education Minister – one wonders if this could perhaps be one of the key turning points in the ongoing race for the top party seat.
