by Mongezi Mtati | Sep 10, 2020 | Advertising, Brand Communication, In The News, Marketing, The Lead Creatve
Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity across brands...
by Mongezi Mtati | Sep 3, 2020 | Advertising, In The News, Marketing, The Lead Creatve
In this episode with Senior Marketing and Communications Strategist, Tumi Rabanye, we spoke about the role of communications and brand strategy in a time when disruption is the norm. She talks about the importance of interpreting customer data in a useful way, in a...
by Mongezi Mtati | Aug 27, 2020 | In The News, The Lead Creatve
WordStart in collaboration with iAfrikan have today launched a podcast that celebrates and highlights some of the most dynamic minds in the creative industries, aptly called The Lead Creative. This podcast is part of a platform that aims to showcase Africa’s top...
by Mongezi Mtati | May 26, 2020 | Data and research, In The News, Social Media
A recent report by LinkedIn shows increased engagement from users on coronavirus related content, which is a massive change in engagement trends across a three-month period. The report draws its insights and user statistics from January, February and March 2020....
by Mongezi Mtati | Jan 15, 2020 | Data and research, In The News, Social Media
Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience, which in turn means companies and brands pay more for that space and the smart ones are changing their strategies. Content...
