by Mongezi Mtati | Sep 25, 2020 | Advertising, Data and research, In The News, Social Media, The Lead Creatve
The best client and agency partnerships lead to the most inspired brand communication work, which also helps brands to win the hearts and minds of more consumers. This is what award-winning work that shows the greatest ROI is made of, along with strong customer...
by Mongezi Mtati | Sep 10, 2020 | Advertising, Brand Communication, In The News, Marketing, The Lead Creatve
Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity across brands...
by Mongezi Mtati | May 26, 2020 | Data and research, In The News, Social Media
A recent report by LinkedIn shows increased engagement from users on coronavirus related content, which is a massive change in engagement trends across a three-month period. The report draws its insights and user statistics from January, February and March 2020....
by Mongezi Mtati | Jan 15, 2020 | Data and research, In The News, Social Media
Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience, which in turn means companies and brands pay more for that space and the smart ones are changing their strategies. Content...
by Mongezi Mtati | Dec 9, 2019 | Data and research, In The News, Influencer, Social Media, Twitter
Social media is filled with opinions and debate around countless issues. As a result, Black Twitter in South Africa has become one of the most influential communities whose impact has the power to sway public opinion across the social web. Join the conversation, share...
