News and Updates
Stay informed with our latest updates, research and media coverage.
Facebook shares how brands can get some love from shoppers
Facebook shares how COVID-19 and subsequent lockdowns disrupted shopper habits with many people finding different options.
What will shape digital storytelling in South Africa in 2021: #BizTrends2021
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower communities.
Abey Mokgwatsane on the role of leadership in brands and agencies
Leadership in the creative industry, across brands and agencies, can contribute to the kind of society we want to build and to influence brands positively. In this episode of The Lead Creative, we are joined by Abey Mokgwatsane, the Managing Executive of Brand, Communications, and Sponsorships at Vodacom
Melissa Attree discusses changes in advertising with the rise of on-demand content and streaming services
In this episode of The Lead Creative podcast, Melissa Attree talks about the rise of streaming services and how this affects advertising.
Kojo Baffoe talks about building and harnessing content creation processes
Creating brand stories and content that resonates with communities require many different perspectives, where harnessing a creative process can lead to concepts that win minds and hearts. In this episode of The Lead Creative we are joined by the former...
Veli Ngubane on how diversity can grow the creative industries across Africa
Diversity, ownership and transformation in the creative industry can have a positive impact on brand communication and advertising.
Josephine ‘Jay’ Sebesho unpacks the importance of authenticity in brand communication
Authenticity in brand communication and advertising comes up a lot and we unpack what it means in this episode of The Lead Creative podcast.
Zahira Kharsany on digital trends and social media strategies for brands
Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode of The Lead Creative podcast to discuss some of her observations on how brands and individuals have been using social media and digital platforms.
Colin Makhubela on effective client-agency partnerships that lead to memorable content
Award-winning Executive Creative Director of Pacinamix, Colin Makhubela shares views on what makes the best client-agency partnerships.
Zwelakhe Tshabangu on creating advertising that resonates with customers
Zwelakhe ‘Zee’ Tshabangu on the thinking behind advertising that resonates.
