News and Updates
Stay informed with our latest updates, research and media coverage.
Social Media Race to the ANC Presidency: The resignation and the presidential hopefuls
WordStart, in collaboration with Crimson Hexagon, have investigated, tracked and analysed the social media conversations, the sentiment and public social media perceptions, as they relate to these two events. This specific analysis forms part of a larger piece of social media research that will investigate the race to ANC presidency that will be decided at the electoral conference due to take place in December this year.
Infographic: Facebook vs. Google, Who is Winning?
Clients often ask us whether to go with Google Plus, Google Adwords or Facebook. Facebook is still more useful in many ways - in South Africa - and reaching out to a brand evangelist or influencer communities requires a holistic strategy that surpasses platforms. To...
Get social and get paid for it
Yesterday saw the official public launch of IceBreaker, a platform that lets you connect with new people who want to meet online and extend that to in-person connections. In most instances, the social platforms that you use reward you with more connections and the...
Tools to Spread Word of Mouth
In October, the Enterprise Technology Show Africa organisers invited us to share some ways to spread the word. There are many tools on offer in the market and here, as part of Global Entrepreneurship Week, we share three of our favorite ones.
Infographic: Spread the buzz
There are many channels available for brands to market themselves and start conversations. How do you choose one platform over another and cut through the ever increasing noise? This infographic from 4imprint shares valuable statistics from Twitter, Facebook and how...
How do you seed your brand or product to influencers? Q&A with Sarah Britten
The conversations people have on social networks entice brands to want to be part of that space. Companies spend hours and put financial resources into getting talked about by influencers, where the brands may potentially end up on the Top 100 lists of different...
Build a Global Brand Advocate Movement: Insights from Martin Bjergegaard
Over the past few months, we have been doing more research into collaborations and how to make them work effectively. Some of our findings led us to Martin Bjergegaard, or did Google lead them to us. Anyway, that’s just detail. Martin Bjergegaard is a serial...
WordStart on KayaFM with Stevie B: Our perpetual start-up journey
On 29 May, we were invited by KayaFM to talk about what we do and how we get the word started for brands. They had seen this feature on Entrepreneur Magazine. Stevie B, the KayaFM host of KayaFM Bizz, asked our MD, Mongezi Mtati about: Our marketing model and the...
Seven online community building lessons: Our findings from Social Jozi
In November 2012, we took on the challenge of building a common interest community for people who want to explore Gauteng. The basic idea behind Social Jozi is; solve the problem of people constantly going into shopping malls while their bucket-lists, of things to do...
Win a Free ticket to The Internet Show: A Web and Mobile Conference
WordStart got an opportunity to attend the two day Internet Show which is dubbed " the only internet business show for digital marketing and online business". It kicks off tomorrow (11 September 2012) at the Sandton Convention Centre, Johannesburg. I'll be speaking on...