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The Lead Creative: Sarah-Jane Boden on Clicks and the importance of diversity in the Creative Industry

The Lead Creative: Sarah-Jane Boden on Clicks and the importance of diversity in the Creative Industry

by Mongezi Mtati | Sep 10, 2020 | Advertising, Brand Communication, In The News, Marketing, The Lead Creatve

Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation and diversity across brands...
The Lead Creative: Tumi Rabanye on brand and creative strategy in times of endless disruption

The Lead Creative: Tumi Rabanye on brand and creative strategy in times of endless disruption

by Mongezi Mtati | Sep 3, 2020 | Advertising, In The News, Marketing, The Lead Creatve

In this episode with Senior Marketing and Communications Strategist, Tumi Rabanye, we spoke about the role of communications and brand strategy in a time when disruption is the norm. She talks about the importance of interpreting customer data in a useful way, in a...
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