by Mongezi Mtati | Jan 15, 2020 | Data and research, In The News, Social Media
Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience, which in turn means companies and brands pay more for that space and the smart ones are changing their strategies. Content...
by Mongezi Mtati | Dec 9, 2019 | Data and research, In The News, Influencer, Social Media, Twitter
Social media is filled with opinions and debate around countless issues. As a result, Black Twitter in South Africa has become one of the most influential communities whose impact has the power to sway public opinion across the social web. Join the conversation, share...
by Mongezi Mtati | Jan 10, 2019 | Data and research, Facebook, Influencer, Social Media, Twitter
In the perfect world most brands and entrepreneurs start planning long before the beginning of the year, with the start of each year mostly set aside for some tweaks and updates. Digital marketing, social media and the odd social media crisis tend to trip even the...
by Mongezi Mtati | Jan 16, 2018 | Facebook, Social Media
Mark Zuckerberg on Friday the 12th announced changes that are coming to the Facebook algorithm, which will once again change what users see and engage from a content perspective. In a nutshell, non-advertising brand content will get even less visibility and people...
by Mongezi Mtati | Dec 4, 2017 | Data and research, Facebook, Influencer, Social Media, Twitter
As ANC presidency campaigns began to intensify in June 2017, they illustrate a lack of cohesion and focus to the party’s public narrative. Social media, and digital news research on the party, reveals a heady mix of messages that on one hand speak to ‘business as...
by Mongezi Mtati | Oct 28, 2017 | Data and research, Facebook, Social Media, Twitter
As the December conference draws closer, coverage of the ANC, and its presidential candidates, is noticeably increasing on social media, making for some interesting social media date observations. There is a distinct lack of active communication between the party and...
