by Mongezi Mtati | Feb 5, 2021 | Facebook, Facebook, In The News, Social Media
Facebook shares how COVID-19 and subsequent lockdowns disrupted brand and shopper habits with many people finding different options. These unanticipated changes have led to many brand and customer relationships being tested. In a recently released infographic,...
by Mongezi Mtati | Jan 10, 2019 | Data and research, Facebook, Influencer, Social Media, Twitter
In the perfect world most brands and entrepreneurs start planning long before the beginning of the year, with the start of each year mostly set aside for some tweaks and updates. Digital marketing, social media and the odd social media crisis tend to trip even the...
by Mongezi Mtati | Jan 16, 2018 | Facebook, Social Media
Mark Zuckerberg on Friday the 12th announced changes that are coming to the Facebook algorithm, which will once again change what users see and engage from a content perspective. In a nutshell, non-advertising brand content will get even less visibility and people...
by Mongezi Mtati | Dec 4, 2017 | Data and research, Facebook, Influencer, Social Media, Twitter
As ANC presidency campaigns began to intensify in June 2017, they illustrate a lack of cohesion and focus to the party’s public narrative. Social media, and digital news research on the party, reveals a heady mix of messages that on one hand speak to ‘business as...
by Mongezi Mtati | Oct 28, 2017 | Data and research, Facebook, Social Media, Twitter
As the December conference draws closer, coverage of the ANC, and its presidential candidates, is noticeably increasing on social media, making for some interesting social media date observations. There is a distinct lack of active communication between the party and...
by Mongezi Mtati | Jun 2, 2014 | Facebook, Influencer, Social Community, Word Of Mouth
Clients often ask us whether to go with Google Plus, Google Adwords or Facebook. Facebook is still more useful in many ways – in South Africa – and reaching out to a brand evangelist or influencer communities requires a holistic strategy that surpasses...
