by Mongezi Mtati | Oct 25, 2017 | Data and research, Influencer, Social Media
As the ANC presidency campaigns intensify, often marred by scandals, violence at the Eastern Cape Electoral Conference, renewed calls for President Jacob Zuma to step down by some corners of society and opposition parties. The question of succession is a pressing one,...
by Mongezi Mtati | Jun 2, 2014 | Facebook, Influencer, Social Community, Word Of Mouth
Clients often ask us whether to go with Google Plus, Google Adwords or Facebook. Facebook is still more useful in many ways – in South Africa – and reaching out to a brand evangelist or influencer communities requires a holistic strategy that surpasses...
by Mongezi Mtati | Mar 18, 2014 | Early Adopter, In The News, Influencer, Social Community, Word Of Mouth
Yesterday saw the official public launch of IceBreaker, a platform that lets you connect with new people who want to meet online and extend that to in-person connections. In most instances, the social platforms that you use reward you with more connections and the...
by Mongezi Mtati | Nov 21, 2013 | Conference, Event, Influencer, Word Of Mouth
In October, the Enterprise Technology Show Africa organisers invited us to share some ways to spread the word. There are many tools on offer in the market and here, as part of Global Entrepreneurship Week, we share three of our favorite ones. When working on building...
by Mongezi Mtati | Sep 16, 2013 | Case Study, Early Adopter, Influencer, Word Of Mouth
There are many channels available for brands to market themselves and start conversations. How do you choose one platform over another and cut through the ever increasing noise? This infographic from 4imprint shares valuable statistics from Twitter, Facebook and how...
