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Veli Ngubane on how diversity can grow the creative industries across Africa

Veli Ngubane on how diversity can grow the creative industries across Africa

by Mongezi Mtati | Oct 17, 2020 | Advertising, Brand Communication, In The News, Marketing, The Lead Creatve

Diversity, ownership and transformation in the creative industry can have a positive impact on brand communication and advertising. Veli Ngubane, founding Partner & Chief Creative Officer at Avatar and co-founder of M&N Brands joins us on this episode to talk...
Josephine ‘Jay’ Sebesho unpacks the importance of authenticity in brand communication

Josephine ‘Jay’ Sebesho unpacks the importance of authenticity in brand communication

by Mongezi Mtati | Oct 9, 2020 | Advertising, In The News, Marketing, The Lead Creatve

Authenticity in brand communication and advertising comes up a lot and we unpack what it means in this episode of The Lead Creative podcast. Josephine ‘Jay’ Sebesho who is the MD and Founder of Janong, a Creative and Digital Agency, joins us on this episode to share...
Zahira Kharsany on digital trends and social media strategies for brands

Zahira Kharsany on digital trends and social media strategies for brands

by Mongezi Mtati | Oct 1, 2020 | In The News, Influencer, Marketing, Social Media, The Lead Creatve

The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world. Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode of The...
Colin Makhubela on effective client-agency partnerships that lead to memorable content

Colin Makhubela on effective client-agency partnerships that lead to memorable content

by Mongezi Mtati | Sep 25, 2020 | Advertising, Data and research, In The News, Social Media, The Lead Creatve

The best client and agency partnerships lead to the most inspired brand communication work, which also helps brands to win the hearts and minds of more consumers. This is what award-winning work that shows the greatest ROI is made of, along with strong customer...
Zwelakhe Tshabangu on creating advertising that resonates with customers

Zwelakhe Tshabangu on creating advertising that resonates with customers

by Mongezi Mtati | Sep 17, 2020 | Advertising, In The News, Marketing, The Lead Creatve

Some advertising work adds to the noise and interrupts people while other concepts resonate and change minds, Founder and Executive Creative Director of the Make Beautiful Agency, Zwelakhe ‘Zee’ Tshabangu tells us why this is. Their work ethos at Make Beautiful...
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