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Build a Global Brand Advocate Movement: Insights from Martin Bjergegaard

by Mongezi Mtati | Jul 5, 2013 | Books, Early Adopter, Event, Social Community, Word Of Mouth

Over the past few months, we have been doing more research into collaborations and how to make them work effectively. Some of our findings led us to Martin Bjergegaard, or did Google lead them to us. Anyway, that’s just detail. Martin Bjergegaard is  a serial...

WordStart on KayaFM with Stevie B: Our perpetual start-up journey

by Mongezi Mtati | Jun 11, 2013 | In The News, Influencer

On 29 May, we were invited by KayaFM to talk about what we do and how we get the word started for brands. They had seen this feature on Entrepreneur Magazine. Stevie B, the KayaFM host of KayaFM Bizz, asked our MD, Mongezi Mtati about: Our marketing model and the...

Seven online community building lessons: Our findings from Social Jozi

by Mongezi Mtati | May 20, 2013 | Early Adopter, Facebook, Influencer, Social Community, Stuff

In November 2012, we took on the challenge of building a common interest community for people who want to explore Gauteng. The basic idea behind Social Jozi is; solve the problem of people constantly going into shopping malls while their bucket-lists, of things to do...

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