by Mongezi Mtati | Jun 2, 2014 | Facebook, Influencer, Social Community, Word Of Mouth
Clients often ask us whether to go with Google Plus, Google Adwords or Facebook. Facebook is still more useful in many ways – in South Africa – and reaching out to a brand evangelist or influencer communities requires a holistic strategy that surpasses...
by Mongezi Mtati | Mar 18, 2014 | Early Adopter, In The News, Influencer, Social Community, Word Of Mouth
Yesterday saw the official public launch of IceBreaker, a platform that lets you connect with new people who want to meet online and extend that to in-person connections. In most instances, the social platforms that you use reward you with more connections and the...
by Mongezi Mtati | Nov 21, 2013 | Conference, Event, Influencer, Word Of Mouth
In October, the Enterprise Technology Show Africa organisers invited us to share some ways to spread the word. There are many tools on offer in the market and here, as part of Global Entrepreneurship Week, we share three of our favorite ones. When working on building...
by Mongezi Mtati | Sep 16, 2013 | Case Study, Early Adopter, Influencer, Word Of Mouth
There are many channels available for brands to market themselves and start conversations. How do you choose one platform over another and cut through the ever increasing noise? This infographic from 4imprint shares valuable statistics from Twitter, Facebook and how...
by Mongezi Mtati | Aug 15, 2013 | Early Adopter, Event, In The News, Influencer, Uncategorized, Word Of Mouth
The conversations people have on social networks entice brands to want to be part of that space. Companies spend hours and put financial resources into getting talked about by influencers, where the brands may potentially end up on the Top 100 lists of different...
by Mongezi Mtati | Jul 5, 2013 | Books, Early Adopter, Event, Social Community, Word Of Mouth
Over the past few months, we have been doing more research into collaborations and how to make them work effectively. Some of our findings led us to Martin Bjergegaard, or did Google lead them to us. Anyway, that’s just detail. Martin Bjergegaard is a serial...
