by Mongezi Mtati | Oct 29, 2020 | Advertising, In The News, The Lead Creatve
Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa Attree, who is a Marketing and Digital Communications specialist to make sense of how advertising will...
by Mongezi Mtati | Oct 23, 2020 | Advertising, Data and research, In The News, Marketing, The Lead Creatve
Creating brand stories and content that resonates with communities require many different perspectives, where harnessing a creative process can lead to concepts that win minds and hearts. In this episode of The Lead Creative we are joined by the former...
by Mongezi Mtati | Oct 17, 2020 | Advertising, Brand Communication, In The News, Marketing, The Lead Creatve
Diversity, ownership and transformation in the creative industry can have a positive impact on brand communication and advertising. Veli Ngubane, founding Partner & Chief Creative Officer at Avatar and co-founder of M&N Brands joins us on this episode to talk...
by Mongezi Mtati | Oct 9, 2020 | Advertising, In The News, Marketing, The Lead Creatve
Authenticity in brand communication and advertising comes up a lot and we unpack what it means in this episode of The Lead Creative podcast. Josephine ‘Jay’ Sebesho who is the MD and Founder of Janong, a Creative and Digital Agency, joins us on this episode to share...
by Mongezi Mtati | Sep 25, 2020 | Advertising, Data and research, In The News, Social Media, The Lead Creatve
The best client and agency partnerships lead to the most inspired brand communication work, which also helps brands to win the hearts and minds of more consumers. This is what award-winning work that shows the greatest ROI is made of, along with strong customer...
by Mongezi Mtati | Sep 17, 2020 | Advertising, In The News, Marketing, The Lead Creatve
Some advertising work adds to the noise and interrupts people while other concepts resonate and change minds, Founder and Executive Creative Director of the Make Beautiful Agency, Zwelakhe ‘Zee’ Tshabangu tells us why this is. Their work ethos at Make Beautiful...
