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Infographic: Facebook vs. Google, Who is Winning?

by Mongezi Mtati | Jun 2, 2014 | Facebook, Influencer, Social Community, Word Of Mouth

Clients often ask us whether to go with Google Plus, Google Adwords or Facebook. Facebook is still more useful in many ways – in South Africa – and reaching out to a brand evangelist or influencer communities requires a holistic strategy that surpasses...
Get social and get paid for it

Get social and get paid for it

by Mongezi Mtati | Mar 18, 2014 | Early Adopter, In The News, Influencer, Social Community, Word Of Mouth

Yesterday saw the official public launch of IceBreaker, a platform that lets you connect with new people who want to meet online and extend that to in-person connections. In most instances, the social platforms that you use reward you with more connections and the...

Build a Global Brand Advocate Movement: Insights from Martin Bjergegaard

by Mongezi Mtati | Jul 5, 2013 | Books, Early Adopter, Event, Social Community, Word Of Mouth

Over the past few months, we have been doing more research into collaborations and how to make them work effectively. Some of our findings led us to Martin Bjergegaard, or did Google lead them to us. Anyway, that’s just detail. Martin Bjergegaard is  a serial...

Seven online community building lessons: Our findings from Social Jozi

by Mongezi Mtati | May 20, 2013 | Early Adopter, Facebook, Influencer, Social Community, Stuff

In November 2012, we took on the challenge of building a common interest community for people who want to explore Gauteng. The basic idea behind Social Jozi is; solve the problem of people constantly going into shopping malls while their bucket-lists, of things to do...

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