by Mongezi Mtati | Jan 14, 2021 | Marketing, Social Media
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower...
by Mongezi Mtati | Dec 4, 2017 | Data and research, Facebook, Influencer, Social Media, Twitter
As ANC presidency campaigns began to intensify in June 2017, they illustrate a lack of cohesion and focus to the party’s public narrative. Social media, and digital news research on the party, reveals a heady mix of messages that on one hand speak to ‘business as...
by Mongezi Mtati | Oct 28, 2017 | Data and research, Facebook, Social Media, Twitter
As the December conference draws closer, coverage of the ANC, and its presidential candidates, is noticeably increasing on social media, making for some interesting social media date observations. There is a distinct lack of active communication between the party and...
