by Mongezi Mtati | Jan 14, 2021 | Marketing, Social Media
In 2021, brands will see increased digital marketing and social media strategy adjustments, most of which saw growth in 2020. Some of the most industry-altering conversations ranged from inclusivity, representation and the ability to utilise data to empower...
by Mongezi Mtati | Nov 16, 2020 | In The News, Marketing, The Lead Creatve
Leadership in the creative industry can contribute to the kind of society we want to build and to influence brands positively. In this episode of The Lead Creative, we are joined by Abey Mokgwatsane, the Managing Executive of Brand, Communications, and Sponsorships at...
by Mongezi Mtati | Jan 15, 2020 | Data and research, In The News, Social Media
Year-on-year social media platforms tighten the squeeze on how their algorithms prioritise content across timelines in favour of user-experience, which in turn means companies and brands pay more for that space and the smart ones are changing their strategies. Content...
