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Abey Mokgwatsane on the role of leadership in brands and agencies

Abey Mokgwatsane on the role of leadership in brands and agencies

by Mongezi Mtati | Nov 16, 2020 | In The News, Marketing, The Lead Creatve

Leadership in the creative industry can contribute to the kind of society we want to build and to influence brands positively. In this episode of The Lead Creative, we are joined by Abey Mokgwatsane, the Managing Executive of Brand, Communications, and Sponsorships at...
Kojo Baffoe talks about building and harnessing content creation processes

Kojo Baffoe talks about building and harnessing content creation processes

by Mongezi Mtati | Oct 23, 2020 | Advertising, Data and research, In The News, Marketing, The Lead Creatve

Creating brand stories and content that resonates with communities require many different perspectives, where harnessing a creative process can lead to concepts that win minds and hearts. In this episode of The Lead Creative we are joined by the former...

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